Dr Farey
Marketing website for an orthopedic surgeon seeking a more distinctive alternative to traditional healthcare design.
Dr. John Farey was opening an orthopedic practice specializing in hip and knee replacement in Sydney, and needed a website that would set him apart from other private practices. He wanted something simple, polished, and distinctive from the dense, stock-heavy websites common among surgeons. We built a modern, approachable website that makes complex information easy to navigate.
- For
- Dr FareySmol Batch client
- When
- 2026
- Disciplines
- Website designWebsite buildBrandingSEO optimizationIllustrations
- Sector
- Healthcare
The Ask
Create a polished, modern website for a new orthopedic practice specializing in hip and knee replacement.
The site needed to establish Dr. Farey’s brand, clearly communicate his areas of expertise, and make it easy for prospective patients to find the information they need.
The Challenge
Dr. Farey wanted to avoid the typical clinical aesthetic and, in particular, didn’t want to rely on generic stock photography.
We needed to create a visual identity and experience that felt credible and professional without feeling sterile. Instead of relying on generic stock photography, Smol Batch developed custom imagery that visually communicates Dr. Farey’s expertise while giving the practice a distinctive and more approachable identity.
The User Experience
Make complex treatments easier to understand.
Hip and knee replacements, revisions, and reconstructions can involve different approaches and techniques. We organized the information around what patients need to know, making it easy to navigate, compare, and understand without overwhelming them with medical jargon.
