Smol bychoice

Smol Batch is a solo-design studio built around a simple idea: great things happens when an experienced and invested designer is close to the work.

  • No middlemen
  • No bureaucracy
  • No handing off work to junior designers

How things work

  1. 01 Get Close

    Understand your business, your customers, and what actually needs solving.

  2. 02 Make it clear

    Turn messy problems into focused strategies, systems, and experiences.

  3. 03 Make it happen

    Design and build the thing, without passing it between five different people.

    Engineered in Cursor or Webflow

Smol Batch is powered by Celia Donnelly.

With over 15 years of experience in product design, Celia has worked with everyone from startups just getting off the ground to multibillion-dollar global organizations.

  • Smol Batch

    Founder, Designer & Builder

    New YorkAug 2026 – Present

  • Whatnot

    Staff Product Designer

    New YorkAug 2024 – Aug 2026

  • Nike

    Senior Product Designer

    Portland, OregonJan 2020 – Dec 2023

  • Grailed

    Contract Product Design Lead

    New YorkAug 2019 – Dec 2019

  • Spacious

    Director of Product Design

    New YorkMay 2017 – May 2019

  • R/GA

    Contract Senior Product Designer

    New YorkMay 2016 – Oct 2017

View complete work history

Meet your designer

“I care about the details, I care about getting it right, and most importantly, I care about whether it actually works for you.

When you work with Smol Batch, you’re working directly with me from start to finish. I take the time to understand your goals, think through the problems, and make sure the final product feels like something you can be proud of.”

Frequently asked questions

Can I hire Celia as a freelance/contract designer?

Yes. At this time, Celia is also open to freelance or contract roles that are fully integrated into your team.

What makes Smol Batch different from a traditional agency?

Smol Batch offers direct access to an experienced designer throughout the project. There are no layers of account management, unnecessary handoffs, or junior teams executing someone else's vision. Strategy, design, and development stay closely connected from start to finish.

Will I work directly with Celia?

Yes. When you work with Smol Batch, you work directly with Celia Donnelly, the founder, designer, and builder. She stays involved throughout the process, from understanding your goals and shaping the approach to designing and building the final experience.

What experience does Celia bring to Smol Batch?

Celia brings over 15 years of experience in product design, UX/UI, and digital experiences. Her background includes Staff Product Designer at Whatnot, product design at Nike, product design leadership at Spacious, and work with companies across e-commerce, technology, and other industries.